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It's a fact - women are tired of waiting to receive flowers
It’s a fact - women are tired of waiting for that special someone to bring them flowers.
According to a recent survey, a massive 92 per cent of women believe that the time has come to stop thinking of flowers as gifts and go out and buy their own.
The research, funded by the Flower Council of Holland, comes hot on the heels of the ‘Why Wait? Buy Your Own!’ advertising campaign, which featured on TV, radio and the internet in September and October of last year.
Costing over £700,000, the adverts were coordinated by the Flowers and Plants Association to target infrequent flower buyers and make flowers an integral part of everyday life.
Findings also indicated that 60 per cent of people use the internet to locate information on flowers and florists, highlighting the importance of the web as a promotional tool.
Now more than ever, a well-designed, useable website can make all the difference to florists’ businesses, helping them to compete in an ever-expanding, twenty-four hour marketplace.
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